Transform/PHARE (centrally funded)
Rapid, iterative evaluation on the quality and perception of FP/RH demand creation messages using IVR technology targeting women belonging to a ‘healthy proactives’ audience segment. Preparation and dissemination of evaluation report through focused workshops in Niger and the West Africa region, as well as international conferences.
Development of a tool supporting replication of message testing approach in SBCC and social marketing programs. Conduct a social network analysis to determine how social networks influence individual behavior and can be used to trigger up-take of positive FP behaviors through an integrated approach.